Mastering Customer Insights with Value Proposition Canvas Course
Instructor: AJ.Niran Banleurat
From Customer Insights to Business Impact: A Hands-on Strategy Workshop
This immersive workshop empowers participants to bridge deep customer understanding with robust business model design. Through world-class tools like the Value Proposition Canvas and Business Model Canvas, attendees will explore how to uncover what customers truly want and translate those insights into strategic value.
Participants will engage in dynamic sessions that include customer empathy techniques, Jobs-to-be-Done theory, and real-world case applications. The workshop blends analytical thinking with creativity, enabling teams to design compelling value propositions and resilient business models that stand out in competitive markets.
Whether you’re launching a new idea or refining an existing model, this workshop helps shift your mindset — from internal assumptions to customer-anchored strategies that drive lasting impact.
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