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STRATEGY, VALUE PROPOSITION & BUSINESS MODEL DESIGN WITH AI

In an era where AI is reshaping how strategies are formed, organizations need more than tools — they need clear strategic thinking and sound decision frameworks.

COURSE OVERVIEW

This program integrates Business Model Canvas (BMC) and Value Proposition Canvas (VPC) into a single, coherent learning journey, enriched with classic strategy frameworks such as Blue Ocean Strategy and Porter’s Five Forces.

What makes this course different is the practical use of AI — not as a black box, but as a strategic thinking accelerator.

Participants will learn how to:

  • Think strategically using proven frameworks
  • Design value propositions and business models systematically
  • Use AI to explore, structure, and stress-test ideas faster
  • Maintain strategic rigor while significantly reducing time-to-insight

AI helps participants think faster, but the course ensures they think better first.

Why this program

✔ Modular & Flexible

Designed as a 2-day program, but structured into standalone modules that HR can deploy as:

  • 1-day executive workshop
  • 2-day deep-dive program
  • Selected modules embedded into leadership or transformation journeys

✔ Executive-Relevant, Yet Scalable

  • While ideal for senior managers and executives leading transformation, the frameworks are accessible enough for junior or high-potential managers, helping build a shared strategic language across the organization.

✔ Practical, Not Theoretical

  • Participants leave with draft value propositions, business model options, and strategic narratives — not just slides or concepts.

✔ AI with Governance & Clarity

  • The course positions AI as a thinking partner, not a replacement for judgment — addressing organizations’ concerns around misuse, over-reliance, and hype.

COURSE OUTLINE

Module 1: Strategic Thinking Foundations (Half Day)

  • Why strategy fails without clear value creation
  • Overview of key strategy lenses:
      –  Value creation vs. competition
      –  Internal logic vs. market forces
  • Introduction to AI as a strategic thinking assistant

Outcome: Shared strategic language and mental models

Module 2: Customer Value & Value Proposition Design (Half Day)

  • Deep dive into Value Proposition Canvas
  • Understanding customer jobs, pains, and gains
  • Using AI to:
      – Uncover hidden assumptions
      – Explore alternative customer insights
      – Generate early value hypotheses

Outcome: Clear, testable value propositions

Module 3: Business Model Design & Strategic Fit (Half Day)

  • Integrating Business Model Canvas with VPC
  • Understanding business model logic and trade-offs
  • Using AI to:
      – Explore business model options
      – Identify risks and inconsistencies
      – Accelerate scenario thinking

Outcome: Coherent business model options aligned with strategy

Module 4: Strategic Perspectives & Competitive Landscape (Half Day)

  • Applying Blue Ocean Strategy and Porter’s Five Forces
  • Understanding competition beyond products
  • Using AI to:
      – Map industry forces
      – Identify strategic white spaces
      – Challenge existing assumptions

Outcome: Sharper strategic positioning and competitive insight

Business Mastery AJ.NIRAN BANLEURAT

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