Participants will learn the key principles of Design Thinking: Empathize, Define, Ideate, Prototype, and Test. The course combines quick recap sessions, domestic and global examples, group discussions, and workshops to ensure participants are familiar with the tools and techniques. They will gain a strong foundation and practical skills to apply these concepts in their professional roles and enhance collaboration within their teams. The course also introduces Human x AI Ideation and Prototyping Workshops, showing participants how to leverage human creativity alongside the power of AI to expand ideas, accelerate prototyping, and generate breakthrough solutions.
This course is inspired by the methodologies of Stanford, MIT, and IDEO, and adapted to the Thai business context to ensure maximum relevance and practical application.
Participants will learn how to apply customer-centric tools and Design Thinking principles in both their professional roles and daily lives. The course emphasizes building the ability to deeply understand customer needs and design solutions that truly resonate with the target audience, fostering an ongoing innovation mindset
Day 1
09:00 – 09:30 Design Thinking Overview & Mindset
09:30 – 10:30 Who is your Customer?
10:30 – 10:45 Coffee Break
10:45 – 12:00 Desirability, Feasibility, Viability
12:00 – 13:00 Lunch Break
13:00 – 14:30 Empathize: Immerse, Observe and Engage
14:30 – 14:45 Coffee Break
14:45 – 16:30 Empathy Map & Define Workshops
Day 2
09:00 – 09:15 Design Thinking Recap & Overview
09:15 – 10:30 Ideate: How might we & Brainstorming workshops
10:30 – 10:45 Coffee Break
10:45 – 12:00 Ideate (continued)
12:00 – 13:00 Lunch Break
13:00 – 14:30 Prototype Workshop
14:30 – 14:45 Coffee Break
14:45 – 16:00 Test Workshop & Iteration
16:00 – 16:30 Class Sharing
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