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STRATEGIC FORESIGHT

     The external environment is an uncontrollable factor that is rapidly changing and unpredictable. The current business environment has been described as a BANI landscape, which stands for brittle, anxious, non-linear, and incomprehensible. Organizations that are unable to adjust themselves to fit into this landscape, could be disrupted by competitors. Thus, to create agility and gain a sustainable competitive advantage, it is essential for firms to embrace new organizational development approaches.

 

     Strategic foresight is a strategic thinking process that allows the company to create functional views of alternative futures and possibilities. It also helps the company to be resilient and to prepare for potential threats as well as capitalizing hidden opportunities that could lead to future strategies and a new business model.

COURSE OBJECTIVES

  1. To understand BANI landscape and the changing environment
  2. To realize the 21st century megatrends around the globe
  3. To be able to create future scenarios
  4. To be able to identify opportunities and challenges for business
  5. To create strategies/a new business model which respond to the future
Business Mastery ASSOC.PROF.DR.KULACHET MONGKOL

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